One of the biggest dangers for leaders when communicating is assuming they have actually communicated.
Sending a recap email to stakeholders after a meeting with next action steps is sending an email.
Sending an email to stakeholders that:
➡️ Reminds them why they are working together towards a common goal
➡️ Builds consensus
➡️ Gets buy-in by way of a recap and action steps
… that’s communication.
It may make sense to YOU to have your assistant or a project manager send a recap email.
But that stakeholder needs to hear from someone skilled at communicating with an audience. Sometimes that person is also your EA or a PM, but oftentimes, it’s your Internal Comms person who could probably do it best. Because this is the person on your team who naturally thinks about the needs of a stakeholder audience.
Communicate. Don’t just send an email.